Case study: Nickel's pit bbq
Nickel’s Pit BBQ went from an idea for a small BBQ joint to being a high-volume, landmark restaurant in just 5 years of business. The team at Recipi helped to develop interesting twists on classic BBQ, and paired that with an urban-industrial open, airy dining space. But we didn’t stop there. Recipi helped develop the Nickel’s Pit BBQ line of sauces and rubs, and the company now proudly boasts a multi-product line with wholesale partners all over the Northeast, including major grocery chains. You can find Nickel’s Pit BBQ products in over 70 stores after launching their line just 3 years ago – and they are still growing! Not only did Recipi contribute to the growth and success of Nickel’s Pit BBQ the restaurant and product line – we designed their beautiful website, too.
Visit Nickel's Pit BBQ in Watkins Glen to taste some of their amazing down-home sweet and tangy BBQ but also to check out the efficient and effective food services that Recipi has helped to build!
Bottling a sauce sounds pretty straightforward. Imagine doing all this in addition to running your successful restaurant business!
- perfecting recipes
- sauce mixers
- copacking
- ingredient-chain securing
- storage and shipping
- brand design, label design
- print and labeling
- packing and marketing
- setting up e-commerce and online-purchasing
Every phase of this process is crucial! It's a chain of planning and execution that are as intimidating as they are important.